Fractional SEO Director in New York — Senior SEO Leadership Without the Full-Time Cost
Get experienced SEO leadership for your New York business without the cost of hiring a full-time SEO director.
Brands I’ve worked with
You may already have writers, developers, marketers, or an SEO agency. But who is responsible for the overall SEO strategy?
Many businesses have people working on SEO every week, but the work is not always connected to a clear plan. Content gets published, technical tasks get completed, and reports get sent, but organic traffic and rankings do not grow as expected.
That is where a Fractional SEO Director in New York can help.
I am Jatin Kushwaha, an SEO consultant and SEO strategist. I work with businesses that need experienced SEO leadership but do not want to hire a full-time SEO director.
I can help you create the strategy, prioritize the work, coordinate your team, manage SEO agencies, and keep everyone focused on the work that can make the biggest difference.
What I Do as Your Fractional SEO Director?
01
Own the SEO Strategy
I create a clear SEO strategy based on your business goals, target customers, competition, website, and current organic performance.
The strategy can cover:
Technical SEO
Content strategy
Keyword research
Internal linking
On-page SEO
Local SEO
Ecommerce SEO
AI SEO
AEO and GEO
Digital PR and authority building
Competitor analysis
Conversion opportunities
The goal is to connect SEO activity with business growth.
02
Lead Your SEO Team
If you already have writers, developers, designers, or SEO specialists, I can help coordinate their SEO work.
Instead of everyone working separately, the team gets a clear direction.
I can help define:
What needs to be done
What should be prioritized
Who should do it
When it should be completed
How success should be measured
03
Prioritize SEO Opportunities
Not every SEO task deserves the same amount of time.
I help identify the opportunities that have the highest potential impact.
For example, instead of spending months creating dozens of new articles, the better opportunity may be improving existing pages that already have search visibility.
The focus is on impact, not simply activity.
04
Manage Your SEO Agency
Already working with an SEO agency?
You may not need to replace them. I can work as the senior SEO person on your side and help manage the relationship with your agency.
I can review their:
SEO strategy
Recommendations
Content plans
Technical work
Reports
Keyword targets
Link-building activities
Results
This gives your business an experienced SEO perspective when deciding whether the agency’s work is actually moving in the right direction.
05
Report to Founders and Leadership
SEO reports should not be filled with numbers that nobody understands.
I can provide clear reporting around metrics that matter to your business, such as:
Organic traffic
Qualified organic traffic
Keyword visibility
Revenue from organic search
Location photos
Leads
Conversions
Top-performing pages
SEO opportunities
Technical SEO progress
The exact reporting depends on your business model and goals.
06
Prioritize SEO Opportunities
Not every SEO task deserves the same amount of time. I help identify the opportunities that have the highest potential impact.
For example, instead of spending months creating dozens of new articles, the better opportunity may be improving existing pages that already have search visibility.
The focus is on impact, not simply activity.
07
Hire and Train SEO Talent
If you are building an internal SEO team, I can also help with:
SEO role definitions
Hiring requirements
Candidate evaluation
SEO processes
Team training
Documentation
Workflows
Performance expectations
The goal is to help you build SEO capability inside your company.
Meet Jatin Kushwaha — AI SEO Consultant
I’m Jatin Kushwaha, an SEO manager and content strategist focused on modern SEO, AI SEO, local SEO, GEO, AEO, and search visibility.Â
I work with businesses that want to move beyond traditional rankings and build a stronger presence across the entire search ecosystem.
My work focuses on understanding how people search, how search engines understand businesses, and how AI systems interpret and recommend information.
Instead of creating content simply to target keywords, I focus on building useful, authoritative, structured, and search-intent-driven content that can perform across multiple discovery channels.
Jatin Kushwaha
Fractional SEO Consultant
6
+
Years in SEO
22
+
Largest team led
180
+
Projects delivered
12
Industries served
Fractional SEO Leadership for New York Businesses
New York has businesses ranging from early-stage startups to established companies and growing ecommerce brands.
Many of these companies need senior SEO knowledge but do not necessarily need a full-time SEO director.
A Fractional SEO Director in New York gives you access to experienced SEO leadership without adding another full-time executive position to your payroll.
This can be especially useful when you have an existing marketing team but need someone to take ownership of SEO direction.
Areas I Can Support
My SEO leadership can cover:
Enterprise SEO
Startup SEO
Ecommerce SEO
Local SEO
Technical SEO
Content SEO
International SEO
AI SEO
AEO
GEO
Google Maps SEO
Website migrations
SEO audits
SEO roadmaps
SEO team management
SEO agency management
Why Work With a Fractional SEO Director?
Hiring a full-time senior SEO leader can be a significant investment.
A fractional model gives you access to senior SEO leadership while allowing you to choose the level of involvement your business actually needs.
You get:
Senior SEO strategy
Experienced decision-making
Team direction
Agency management
Clear priorities
Leadership reporting
Flexible engagement
No need for a full-time hire
Why Work With Jatin Kushwaha?
You’re not hiring an agency or handing your SEO to a stranger. Here’s what working together actually looks like.
Direct communication with an experienced SEO professional who understands your goals and priorities
AI-powered research, insights, and SEO workflows designed to support your business growth
Experience across traditional search, AI search, and the evolving ways customers find businesses
Strategies built around your business, your customers, your market, and your specific growth goals
Focus on qualified traffic, meaningful visibility, and real business opportunities rather than vanity rankings
SEO, AEO, GEO, and AI SEO brought together under one clear and connected strategy
Clear reporting, transparent communication, and measurable SEO goals that track meaningful progress
No unnecessary agency layers between you and the SEO professional directly working on your SEO
Frequently Asked Questions
A fractional SEO director is a senior SEO professional who works with your company part-time instead of being hired as a full-time employee.
The role can include strategy, team management, agency management, reporting, SEO planning, and leadership.
The number of hours depends on your business needs and engagement level. A lighter advisory engagement may require around 15 hours per month, while a director or interim engagement can require significantly more involvement.
Not necessarily.
In many cases, I can work alongside your existing agency and help your company set priorities, review their work, and make sure the strategy is aligned with your business goals.
An SEO consultant usually provides advice or recommendations.
A fractional SEO director can take a broader leadership role by helping own the SEO strategy, coordinate teams, manage agencies, prioritize projects, and report progress to leadership.
Yes. If you already have SEO specialists, writers, developers, or other team members involved in SEO, I can help provide direction and coordinate their work.
Yes. I can help define the SEO roles you need, create hiring requirements, evaluate candidates, and establish processes for the team.
Yes. A fractional SEO director can work directly with founders, marketing directors, CMOs, and other leadership members to connect SEO strategy with wider marketing and business goals.
Yes. I work on SEO strategies involving ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, and Google AI Mode, in addition to traditional Google Search.
Yes. It can be useful for startups that need senior SEO direction but are not ready to hire a full-time SEO director.
No. I do not guarantee specific rankings, traffic numbers, or revenue. SEO depends on many factors, including competition, website quality, search demand, industry, content, technical performance, and search engine changes.
My focus is on building a clear strategy, making informed decisions, and continuously improving the areas that can support organic growth.
Ready for Senior SEO Leadership?
If your team is doing SEO but nobody is truly responsible for the overall direction, it may be time to bring in senior leadership.
Let’s look at your current SEO strategy, team, agency, and growth goals and identify what needs to happen next.