Fractional SEO Specialist in New York — Expert SEO Work, Only the Hours You Need
Not ready to hire a full-time SEO specialist or pay a large agency retainer? Get experienced, hands-on SEO support on a flexible plan.
Brands I’ve worked with
You know your business needs SEO, but hiring a full-time SEO specialist may not make sense right now.
Maybe you already have a marketing team but need someone who understands SEO.
Maybe your current agency is too expensive. Or maybe you simply need an SEO professional to handle the work your team does not have time to complete.
A Fractional SEO Specialist in New York can be the middle ground.
Meet Jatin Kushwaha — Fractional SEO Specialist
I am Jatin Kushwaha, an SEO consultant who provides hands-on SEO support to businesses that need expert help without committing to a full-time hire or large agency contract.
You get the SEO support you need, for the number of hours you actually need.
My work focuses on understanding how people search, how search engines understand businesses, and how AI systems interpret and recommend information.
Instead of creating content simply to target keywords, I focus on building useful, authoritative, structured, and search-intent-driven content that can perform across multiple discovery channels.
Jatin Kushwaha
Fractional SEO Consultant
6
+
Years in SEO
22
+
Largest team led
180
+
Projects delivered
12
Industries served
A Practical Middle Ground for Your Business
Hiring a full-time SEO specialist comes with salary, benefits, equipment, management, and other costs.
Large SEO agencies can also require significant monthly retainers, and you may not always work directly with a senior SEO professional.
A fractional SEO specialist gives you another option.
You get:
Experienced SEO support
Flexible hours
Direct communication
Hands-on implementation
No unnecessary agency layers
A plan based on your actual needs
You can use me as an extension of your existing team or as your main SEO resource.
What I Handle as Your Fractional SEO Specialist
01
SEO Audits
I review your website to find SEO problems and opportunities.
An audit can cover:
Technical SEO
On-page SEO
Content
Internal linking
Metadata
Indexing
Site structure
Schema
Page speed
Keyword targeting
Competitor opportunities
You receive a clear list of what needs attention and what should be prioritized.
02
Keyword Research & Mapping
I research the keywords your potential customers use and map them to the right pages.
This helps prevent different pages from competing for the same keyword and gives your website a clearer search strategy.
03
Content Optimization
Already have content?
You may not need hundreds of new articles.
I can review your existing content and identify pages that can be improved.
This may include:
Updating outdated information
Improving search intent
Adding missing topics
Improving headings
Strengthening internal links
Improving readability
Adding useful FAQs
Optimizing titles and descriptions
04
On-Page SEO
I can optimize important website elements such as:
Page titles
Meta descriptions
Headings
Content
URLs
Internal links
Images
Search intent
Keyword placement
The goal is to make pages useful for visitors while helping search engines understand them.
05
Content Briefs
If you have writers, I can create SEO-focused content briefs that tell them:
What the page should cover
Who the content is for
Primary and secondary keywords
Search intent
Suggested headings
Important questions
Internal linking opportunities
Topics competitors are covering
Your writers can then create content with a much clearer SEO direction.
06
Technical SEO
I can work with your developer to identify and prioritize technical SEO improvements.
This can include:
Indexing problems
Crawl issues
Canonical tags
Redirects
Broken links
Site structure
XML sitemaps
Robots.txt
Core Web Vitals
Duplicate content
Structured data
I do not just send a technical report and leave your developer to figure it out. I can help explain what needs to be fixed and why it matters.
07
Google Business Profile Support
For local businesses, I can also help with ongoing Google Business Profile SEO.
This can include:
Profile optimization
Local keyword research
Google Posts
Service updates
Review strategy
Local content
Google Maps visibility
Competitor research
08
Monthly SEO Reporting
You should know what your SEO work is achieving.
Monthly reporting can include:
Organic traffic
Keyword visibility
Ranking changes
Top pages
SEO tasks completed
Technical improvements
Content performance
Local SEO performance
Next-month priorities
Flexible SEO Plans
Starter
10 Hours per Month
Best for businesses that need ongoing SEO support without a large monthly commitment.
Includes:
- SEO audits
- Priority SEO fixes
- On-page optimization
- Keyword research
- Monthly reporting
Growth
20 Hours per Month
For businesses that need more regular SEO work.
Includes everything in Starter, plus:
- Content optimization
- Content briefs
- Technical SEO support
- Internal linking
- Competitor research
- More frequent SEO work
Scale
40 Hours per Month
For businesses that need a dedicated SEO resource working as part of their team.
Includes:
- Ongoing technical SEO
- Content strategy
- Content optimization
- Keyword research
- On-page SEO
- Internal linking
- Local SEO where required
- SEO project management
- Regular communication
- Monthly reporting
Need more hours for a launch or a busy month? We can scale the hours based on your needs.
No unnecessary long-term commitment.
SEO Support That Works Like Part of Your Team
You do not have to learn a new agency process.
I can work directly inside the tools your team already uses, including your:
Google Analytics
Google Search Console
SEO tools
CMS
Project management platform
Content management system
Analytics dashboards
AI SEO and Modern Search
SEO is changing.
Customers are now using ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, and Google AI Mode to find information, compare businesses, and discover products and services.
I have worked on SEO strategies for these modern search experiences along with traditional Google Search.
As your fractional SEO specialist, I can help you consider:
Traditional Google SEO
AI search visibility
Answer Engine Optimization
Generative Engine Optimization
Entity SEO
Structured content
Search intent
Helpful content
This gives your SEO strategy a broader focus instead of relying only on traditional Google rankings.
Who Is Fractional SEO Support For?
Small Businesses
You need SEO expertise but cannot justify a full-time SEO hire.
Startups
You need to build search visibility while keeping your marketing costs under control.
Ecommerce Businesses
You need help with product pages, category pages, technical SEO, content, and organic growth.
Marketing Teams
Your marketing team handles many channels but needs a dedicated SEO resource.
Businesses With Developers and Writers
You already have people who can create content and make website changes, but you need someone to provide SEO direction and priorities.
Businesses Between SEO Hires
Your SEO employee has left, or you are currently looking for a permanent SEO specialist.
A fractional SEO specialist can keep your SEO work moving while you make your next hiring decision.
Frequently Asked Questions
A fractional SEO specialist is an experienced SEO professional who works with your business for a set number of hours each month instead of working as a full-time employee.
You get SEO expertise without the cost of a full-time position.
Plans can start at around 10 hours per month and increase based on your needs. If you have a website launch, migration, content project, or other busy period, we can increase the hours for that month.Ecommerce SEO can help your products and categories appear for searches made by people who are already looking for products like yours. Better organic visibility can bring more relevant visitors and create more opportunities for sales.
Yes. If you need additional SEO support for a launch, website migration, content project, or busy month, the plan can be adjusted based on availability and your requirements.
The goal is to keep the arrangement flexible. We can discuss the engagement structure based on your business needs rather than forcing you into an unnecessary long-term commitment.
Yes. I can work with your CMS, Google Search Console, analytics platforms, project management tools, content systems, and other tools your team already uses.
Yes. I can work alongside your marketing team, developers, writers, designers, or other specialists.
Yes. If you already have an SEO agency, I can provide additional SEO expertise, review their recommendations, help prioritize work, or support your internal team.
Yes. A fractional SEO engagement can include hands-on implementation and optimization, depending on your plan and the access available to your website and tools.
Yes. For businesses targeting customers in New York, I can provide local SEO support including Google Business Profile optimization, Google Maps SEO, local keyword research, local content, and location pages.
Yes. I can work on Shopify, WooCommerce, and other ecommerce websites, including product SEO, category SEO, technical SEO, internal linking, product schema, and content optimization.
Yes. I work on SEO strategies involving ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, and Google AI Mode, alongside traditional search engine optimization.
No. I do not guarantee specific Google rankings, traffic numbers, or revenue. SEO results depend on many factors, including competition, website quality, search demand, content, technical performance, and search engine changes.
Ready for Flexible SEO Support?
You do not need to hire a full-time SEO specialist just because you need expert SEO help.
You can get the support you need for the hours that make sense for your business.