Virtual CMO in New York City
Get experienced marketing leadership for your New York City business without hiring a full-time CMO.
Brands I’ve worked with
Marketing can become difficult when everyone is doing a little bit of everything.
You may be running Google Ads, posting on social media, publishing blogs, working on SEO, sending emails, and trying different marketing ideas.
But if there is no clear person leading the whole strategy, these activities may not work together.
You may spend money without knowing what is actually working. You may create content that does not bring customers. You may have an agency, freelancers, and an internal team, but no one looking at the complete picture.
That is where a Virtual CMO in New York City can help.
Meet Jatin Kushwaha
I am Jatin Kushwaha, a marketing and SEO consultant. I help businesses build a clear marketing strategy, manage their marketing activities, understand their numbers, and focus on the channels that can support business growth.
You get one person who understands your website, your business, your customers, and your SEO goals.
My work focuses on understanding how people search, how search engines understand businesses, and how AI systems interpret and recommend information.
Instead of creating content simply to target keywords, I focus on building useful, authoritative, structured, and search-intent-driven content that can perform across multiple discovery channels.
Jatin Kushwaha
Fractional SEO Consultant
6
+
Years in SEO
22
+
Largest team led
180
+
Projects delivered
12
Industries served
Why Work With Jatin Kushwaha?
I am Jatin Kushwaha, an SEO and digital marketing consultant focused on helping businesses improve their online visibility and marketing performance. My background includes:
I can work directly inside the tools your team already uses, including your:
SEO
Technical SEO
Local SEO
Ecommerce SEO
AI SEO
AEO
GEO
Google Business Profile SEO
Content strategy
Website optimization
I prefer simple and practical marketing. You should not need to understand complicated marketing terms to know what your team is doing.
I explain the plan clearly, set priorities, and focus on the work that can make a real difference to your business.
Your Business Needs a Marketing Plan, Not Just More Marketing Activities
Doing more marketing does not always mean getting more customers.
Before starting another campaign, you should know:
- Who are we trying to reach?
- What do our customers need?
- Which marketing channels are working?
- Where are we wasting money?
- Is our website converting visitors?
- Is our SEO bringing the right traffic?
- Are our ads profitable?
- What should we focus on this month?
- What should we stop doing?
As your Virtual CMO in NYC, I help answer these questions and turn them into a practical marketing plan.
What I Do as Your Virtual CMO
01
Marketing Strategy
I create one clear marketing strategy instead of treating SEO, content, advertising, social media, and other channels as separate activities.
Your strategy can include:
SEO
Local SEO
AI SEO
Content marketing
Google Ads
Social media
Email marketing
Website optimization
Conversion rate optimization
Brand positioning
Lead generation
The right mix depends on your business, customers, budget, and goals.
02
SEO Strategy
SEO can be a strong long-term marketing channel, especially when your customers search online before making a decision.
Keyword research
Technical SEO
Content strategy
On-page SEO
Local SEO
Ecommerce SEO
Google Business Profile SEO
Internal linking
Competitor research
03
AI SEO and Modern Search
Search is changing quickly.
Customers are now using ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, and Google AI Mode to research companies, products, services, and solutions.
I have worked on SEO strategies for these AI search experiences as well as traditional Google Search.
As your Virtual CMO, I can include AI SEO in your wider marketing strategy so your business is prepared for the changing way people discover information.
04
Budget Planning
Marketing budgets should have a purpose.
I help you understand where your marketing budget should go based on your goals and current performance.
For example, if SEO is bringing steady leads while an advertising campaign is producing poor results, we can review the numbers and decide where the next investment should go.
The aim is simple:
Spend money where it has the best opportunity to create business value.
05
Team and Agency Management
You may already have:
Marketing employees
SEO specialists
Writers
Designers
Developers
Paid advertising agencies
Social media freelancers
You do not necessarily need to replace them.
I can help manage and coordinate their work so everyone is working toward the same marketing goals.
05
Analytics and Reporting
Marketing reports should help you make decisions.
I can create a simple reporting system around important numbers such as:
Website traffic
Leads
Sales
Organic traffic
Paid traffic
Conversion rates
Cost per lead
Customer acquisition cost
Marketing channel performance
The exact metrics depend on your business model.
06
Brand and Positioning
Good marketing starts with a clear message. Customers should quickly understand:
- What do you offer?
- Who is it for?
- Why should they choose you?
I can help review your website messaging, service positioning, content, and marketing communication so your business has a clearer message.
06
Growth Roadmap
Instead of changing the marketing plan every week, we create a roadmap.
This can include:
- First 30 days: Understand the business, customers, website, marketing channels, competitors, and current performance.
- Next 60 days: Improve the most important marketing channels and fix major gaps.
- Next 90 days: Measure results, improve what is working, and plan the next stage of growth.
Virtual CMO Services for New York City Businesses
New York City is one of the most competitive business markets in the United States.
A company may be competing with businesses from the same neighborhood, the wider city, and companies across the country.
That makes having a clear marketing strategy especially important.
I work with businesses targeting customers across Manhattan, Brooklyn, Queens, The Bronx, and Staten Island.
Whether you are a startup, professional service company, ecommerce brand, local business, technology company, or growing business, your marketing strategy should be built around your actual customers and business goals.
Who Should Hire a Virtual CMO?
Founders Doing Marketing Themselves
If you are spending too much time managing marketing instead of running your business, a Virtual CMO can take over the strategic side.
Businesses With Marketing Activities but No Clear Strategy
You have social media, SEO, ads, content, and email, but they are not connected.
I can bring these activities into one plan.
Businesses Spending on Agencies
If you are spending money on agencies but are not sure what is working, I can help review the strategy, performance, and priorities.
Startups
A startup may need senior marketing thinking before it is ready to hire a full-time CMO. A Virtual CMO provides experienced marketing leadership while keeping the team flexible.
Growing Companies
When your business grows, marketing becomes more complex. A Virtual CMO can help create processes, manage marketing teams, improve reporting, and build a growth roadmap.
Flexible Virtual CMO Support
Every business does not need the same level of support.
Some businesses need strategic guidance and monthly leadership. Others need someone involved every week.
A typical engagement can range from 15–50 hours per month, depending on the size of your business, marketing team, channels, and goals.
The exact level of involvement can be decided after understanding your business.
Who Is This Service For?
Small Businesses
You need SEO but do not have enough work to justify a full-time SEO employee.
Startups
You want to build organic traffic early without hiring a complete SEO department.
Ecommerce Businesses
You need someone to manage product SEO, category pages, content, technical SEO, and organic growth.
Marketing Teams
You want more visibility for your services and need someone to manage your SEO consistently.
Businesses With Developers and Writers
Your marketing team handles several channels but needs someone focused on SEO.
Businesses Between SEO Hires
You want direct communication with the person actually working on your SEO.
Frequently Asked Questions
A Virtual CMO, also called a Fractional CMO, is a senior marketing professional who provides marketing leadership remotely without being hired as a full-time Chief Marketing Officer.
New York is a competitive market, and businesses often need to manage several marketing channels at the same time. A Virtual CMO can bring these activities together under one clear strategy.
Typically, the engagement can range from 15–50 hours per month, depending on the business and the level of support required.
No. I can provide both strategy and hands-on support depending on the engagement.
For example, I can lead the marketing strategy while also working directly on SEO, content, AI SEO, and other selected channels.
Yes. You do not always need to replace your existing agency. I can help review their work, set priorities, monitor performance, and make sure their activities support your wider marketing strategy.
Yes. I can work with your existing marketing employees, writers, SEO specialists, developers, designers, and other team members.
Yes. A Virtual CMO can give startups access to senior marketing thinking without the cost of hiring a full-time CMO from the beginning.
Yes. SEO can be an important part of the overall marketing plan. I can manage SEO strategy, technical SEO, content SEO, local SEO, ecommerce SEO, and AI SEO.
Yes. I have worked on SEO strategies involving ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, and Google AI Mode.
No. Marketing results depend on many factors, including the market, offer, pricing, competition, website, budget, customer demand, and execution.
My focus is on creating a clear strategy, measuring performance, and improving the channels that show the strongest potential.
Ready for Better Marketing Leadership?
You do not need more random marketing activities. You need a clear plan, someone to own that plan, and regular decisions based on real business data.
If you are looking for a Virtual CMO in New York City, let’s discuss your current marketing, what is working, what is not, and where your next growth opportunity may be.