Fractional Google Ads Manager in New York City
Get experienced Google Ads management without hiring a full-time PPC specialist or paying large agency fees.
Brands I’ve worked with
Google Ads can bring customers to your business quickly, but only when the account is managed properly.
If your campaigns are targeting the wrong searches, using too many broad keywords, missing negative keywords, or sending visitors to the wrong landing pages, your budget can disappear without bringing enough leads or sales.
Meet Jatin Kushwaha — Fractional Google Ads Manager
I am Jatin Kushwaha, a digital marketing and SEO consultant. I help businesses improve their online marketing and manage paid search campaigns with a focus on better targeting, clearer tracking, and more efficient use of advertising budgets.
As a Fractional Google Ads Manager in New York City, I can manage your Google Ads account without you having to hire a full-time PPC manager.
My work focuses on understanding how people search, how search engines understand businesses, and how AI systems interpret and recommend information.
Jatin Kushwaha
Fractional SEO Consultant
6
+
Years in SEO
22
+
Largest team led
180
+
Projects delivered
12
Industries served
Is Your Google Ads Budget Being Wasted?
Many businesses start Google Ads with a simple idea:
Spend money → get clicks → get customers.
But it is not always that simple.
You may be paying for:
Searches that are not relevant
People outside your service area
Keywords with poor buying intent
Duplicate or overlapping keywords
Unnecessary clicks
Poorly written ads
Sometimes the problem is how the money is being spent.
My job is to find those problems and improve the account based on your business goals.
What I Do as Your Fractional Google Ads Manager
01
Google Ads Account Audit
I start by reviewing your existing Google Ads account before making major changes.
The audit can cover:
Campaign structure
Keywords
Search terms
Negative keywords
Ad copy
Bidding
Budgets
Locations
Devices
Audiences
Conversion tracking
Landing pages
You get a clear understanding of what is working, what is not, and what should be changed first.
02
Campaign Restructuring
If your Google Ads account has become difficult to manage, I can help clean up the campaign structure. A better structure can make it easier to:
Control budgets
Target the right searches
Write relevant ads
Measure results
Find poor-performing campaigns
Improve conversions
03
Negative Keyword Management
Negative keywords are an important part of Google Ads management.
They can help prevent your ads from showing for searches that are not useful for your business.
For example, if you sell a paid service, you may not want to spend money on searches related to free services, jobs, courses, or other irrelevant topics. I regularly review search terms and look for opportunities to reduce wasted clicks.
04
Keyword Research and Management
The right keywords help you reach people who are actively looking for what you offer.
I research and manage keywords based on search intent.
This can include:
Commercial keywords
Transactional keywords
Long-tail keywords
Service keywords
Product keywords
Local keywords
05
Google Ads Copy and Testing
Your ads need to give people a reason to click.
I can help create and test ad messaging based on:
Search intent
Customer problems
Benefits
Services
Products
Offers
Location
Calls to action
The goal is to improve the quality and relevance of your ads instead of simply creating more variations.
06
Landing Page Guidance
Getting a click is only the first step.
If the landing page is confusing, slow, difficult to use, or does not match the ad, you may lose the customer after paying for the click.
I can review landing pages and provide recommendations around:
Page messaging
Search intent
Headings
Calls to action
Forms
Trust signals
Page structure
Mobile experience
Conversion opportunities
Duplicate content
07
Conversion Tracking
You need to know what happens after someone clicks your advertisement.
I can help review conversion tracking for actions such as:
Phone calls
Contact forms
Purchases
Appointment bookings
Quote requests
Lead forms
08
Weekly Google Ads Optimization
Google Ads should not be a set-and-forget marketing channel.
Depending on your plan, I can regularly review:
Search terms
Keywords
Negative keywords
Bids
Budgets
Campaign performance
Ad performance
Conversions
Cost per lead
The goal is to identify problems early and improve campaigns over time.
Flexible SEO Plans
Starter
10 Hours per Month
Best for businesses that need ongoing SEO support without a large monthly commitment.
Includes:
- SEO audits
- Priority SEO fixes
- On-page optimization
- Keyword research
- Monthly reporting
Growth
20 Hours per Month
For businesses that need more regular SEO work.
Includes everything in Starter, plus:
- Content optimization
- Content briefs
- Technical SEO support
- Internal linking
- Competitor research
- More frequent SEO work
Scale
40 Hours per Month
For businesses that need a dedicated SEO resource working as part of their team.
Includes:
- Ongoing technical SEO
- Content strategy
- Content optimization
- Keyword research
- On-page SEO
- Internal linking
- Local SEO where required
- SEO project management
- Regular communication
- Monthly reporting
Need more hours for a launch or a busy month? We can scale the hours based on your needs.
No unnecessary long-term commitment.
SEO Support That Works Like Part of Your Team
You do not have to learn a new agency process.
I can work directly inside the tools your team already uses, including your:
Google Analytics
Google Search Console
SEO tools
CMS
Project management platform
Content management system
Analytics dashboards
Google Ads for New York City Businesses
New York City is a highly competitive advertising market.
Businesses in Manhattan, Brooklyn, Queens, The Bronx, and Staten Island can compete with many other companies for the same customers and search terms.
That is why targeting matters. For a local New York City business, I can help focus campaigns around relevant locations and searches.
For example:
Service + New York City
Service + Manhattan
Service + Brooklyn
Service + Queens
Service near me
Local service searches
High-intent commercial searches
For businesses that sell nationwide, the strategy can instead focus on the wider United States.
Who Is This Service For?
Small Businesses
You need Google Ads but do not have enough work for a full-time PPC employee.
Startups
You want to test paid acquisition without immediately building a large marketing team.
Businesses With an Existing Marketing Team
Your team handles SEO and content but needs someone focused on Google Ads.
Businesses Working With an Agency
You want another experienced person to review your account and make sure your advertising strategy makes sense.
Businesses With Poor-Performing Campaigns
Your ads are getting clicks but not enough leads or sales.
I can start by auditing the account and identifying the biggest problems.
Frequently Asked Questions
A fractional Google Ads manager is a PPC professional who manages your Google Ads account part-time instead of working as a full-time employee.
There is no single budget that works for every business.
A practical starting budget depends on your industry, average customer value, competition, location, keywords, and conversion rate.
For many businesses, having enough budget to generate useful data is more important than choosing an arbitrary number.
There is no universal minimum. However, Google Ads generally needs enough monthly spend to generate meaningful clicks and conversion data.
For many businesses, $1,000–$1,500 per month in ad spend can be a reasonable starting point, but the right budget depends heavily on the industry and cost of your target keywords.
The management structure can be based on a flat monthly fee rather than automatically increasing the fee because your advertising budget increases.
The exact fee depends on the size and complexity of your account.
Yes.
Many businesses come to me because their existing Google Ads campaigns are not performing as expected.
I can start with an account audit and then create a plan to fix the most important issues.
Yes. I can manage campaigns targeting customers in New York City, including Manhattan, Brooklyn, Queens, The Bronx, and Staten Island.
Yes. For suitable ecommerce businesses, I can work with Google Shopping and Performance Max campaigns and review product feeds, targeting, search terms, conversions, and campaign performance.
Yes. I can review your existing tracking and help identify important conversion actions such as forms, calls, purchases, bookings, and leads.
The frequency depends on the campaign and plan. I believe Google Ads should be actively reviewed rather than simply created and left running.
No. I do not guarantee a specific number of leads, sales, ROAS, or cost per lead.
Results depend on many factors, including competition, offer, pricing, landing page quality, market demand, budget, and conversion rate.
My focus is on improving the account, reducing avoidable waste, and making decisions based on real performance data.
No. I do not guarantee specific Google rankings, traffic numbers, or revenue. SEO results depend on many factors, including competition, website quality, search demand, content, technical performance, and search engine changes.
Ready to Improve Your Google Ads?
If you are spending money on Google Ads but are not confident that your budget is being used properly, the first step is to understand what is happening inside your account.
If you are looking for a Fractional Google Ads Manager in New York City, let’s start with an audit and identify the biggest opportunities.