Three years of #1 rankings turning an Indian chemical supplier into a global exporter.

Objective

Make DPL Group the supplier international and Indian buyers find first when sourcing blowing agents, foaming agents and speciality chemical compounds from India — turning organic search into a continuous pipeline of enquiries, calls and WhatsApp leads from wholesale buyers worldwide.

Challenge

Industrial-chemical sourcing is a specialised, trust-heavy B2B market with long-standing suppliers and thin search volumes where every position matters:

▸  Procurement teams search precise, technical terms — “ADCL blowing agent in India”, “foaming agent supplier for EVA” — and typically contact only the top-ranked suppliers, so anything below the first few positions is invisible to buyers.

▸  DPL Group needed to win those positions across its full product range (blowing agents, foaming agents, thermoplastic elastomers, fillers, soft compounds) and hold them year after year against established manufacturers — while also staying visible as buyers began sourcing through AI tools.

Approach

We have run DPL Group’s SEO programme continuously since 2023:

▸  Product-line keyword strategy — dedicated, optimised pages for each chemical product and application (PVC, EVA, roto-moulding, yoga mats, artificial leather) matching the exact terms buyers source with.

▸  B2B enquiry optimisation — pages built to convert research into action: calls, enquiry forms and WhatsApp messages, the channels wholesale buyers actually use.

▸  Sustained authority building — three years of content and link work compounding into durable top rankings that competitors struggle to displace.

▸  AI-search (GEO) optimisation — structured, citation-ready content so DPL Group also surfaces in AI answers, adding a growing stream of AI-driven traffic.

▸  Continuous rank monitoring — month-over-month tracking to defend #1–#3 positions and push emerging terms upward.

Results

Three years in, DPL Group holds top positions across virtually its entire tracked keyword set — with #1 rankings for Best PVC blowing agent manufacturers in India, Blowing agent for roto moulding products in India, Blowing agent for yoga mats, Soft compound manufacturers in India and Best filler suppliers for yoga mats in India, and #2–#3 for the core blowing-agent supplier terms nationwide. That visibility — reinforced by AI-search rankings and traffic — delivers a steady flow of calls, enquiries and WhatsApp leads from buyers across India, the USA, the UK, Europe and the UAE, making SEO a consistently strong return channel for the business.

Keyword rankings (Aug 2026)

Positions held consistently across Jun–Aug 2026 — three years into the campaign, the portfolio remains parked on page one.