Turning Google calls and Meta leads into bookings for a private Stockholm clinic.

 Objective

Drive phone calls and qualified leads for The Health Clinic Stockholm’s three core paid-growth priorities — private health membership/insurance, MRI & full-body checkups, and gynecologist consultations — using a coordinated Google Search Ads and Meta Ads programme built around how patients actually search for and choose private care.

Challenge

Private healthcare is a considered purchase in Sweden, where patients default to the public system unless given a clear reason to pay privately, and the clinic’s three services attract very different buyers:

▸  An urgent MRI or back-pain enquiry needs an immediate phone call; a membership or private-insurance decision is researched and compared over several touchpoints — so search intent and Meta nurture needed genuinely different funnels, not one generic campaign.

▸  With three distinct services (membership/insurance, MRI & full-body checkups, gynecology) running across two ad platforms, the account needed continuous testing and reallocation rather than a single set-and-forget campaign to find what actually converted.

Approach

We ran Google Search and Meta Ads together as one coordinated acquisition programme:

▸  Service-specific Google Search campaigns — dedicated campaigns for each priority (Gynecology Lead Gen, MRI Scan Lead, MRI Comparison Search Leads, Lead Search Companies), built on Maximize Conversions / Target CPA bidding with phone-call tracking so budget followed calls that actually reached the clinic.

▸  An extensive Meta Ads testing programme — 77 campaigns run across the engagement, covering membership/insurance leads, MRI and full-body-checkup leads, and gynecology leads, alongside supporting traffic and awareness layers.

▸  Bilingual creative — English and Swedish-language ad variants, including dedicated Swedish video and reel campaigns, to reach the full Stockholm market.

▸  Continuous reallocation — dozens of Meta campaigns were launched and paused month over month (Oct 2025–Feb 2026), with spend steadily shifted toward the strongest angles as they emerged.

▸  Local visibility support — a strong Google Business Profile presence reinforced the Search campaigns, helping the clinic’s number surface directly in local results.

Results

Together, Search and Meta gave the clinic both an immediate-action channel and a considered-decision channel across all three priority services.

CHANNEL 1 — GOOGLE SEARCH ADS

Oct 15 – Nov 18, 2025

The four service-line Search campaigns generated 45 phone calls and 15 conversions from 789 clicks on SEK12,549.78 spend. Gynecology Lead Gen was the standout, converting 34 phone calls from 256 clicks. Across the account overall — including broader campaign types beyond these four — the clinic received 68 phone calls and 20 conversions.

CHANNEL 2 — META ADS

Oct 2025 – Feb 2026 · 77 campaigns tested

Across the 23 fully-itemised lead campaigns in the reporting export (part of 77 campaigns tested over the engagement), the clinic generated 872 form leads for kr76,780.74 spent — averaging about kr88 per lead. The leading campaign, MemberShip Leads_04 FEB, alone delivered 184 leads at a trending-down kr82.33 cost per lead, and 02.11 MRI Broad 25% off Swedish and Eng brought in 122 leads at just kr35.47 each.

Figures reflect the 23 fully itemised lead campaigns visible in the reporting export; the account tested 77 campaigns in total across membership, MRI/full-body-checkup, gynecology and supporting traffic/awareness layers.