Out-ranking the labels’ own sites — and winning Gulf sales — for a multi-designer fashion store.

Objective

Grow Bombaim.in’s online sales by making it the store shoppers find when they search for India’s leading fashion designers and for designer-wear categories — capturing demand not only across India but in the high-value Gulf markets of the UAE and Saudi Arabia.

Challenge

A multi-designer retailer faces a uniquely tough search landscape:

▸  Bombaim.in has to rank for dozens of individual designer names — each of whom runs their own website — as well as competitive category terms like “indian designer clothes online”, in a space crowded with the designers’ own brand sites and large marketplaces.

▸  The brand also wanted to reach beyond India into the Gulf, where appetite for Indian designer wear is strong but organic visibility is harder to win against established regional and international players.

Approach

We ran a year-long e-commerce SEO programme built around designers, categories and international demand:

▸  Designer & collection optimisation — built and optimised pages for each designer label and collection the store carries, so Bombaim.in ranks for “designer name + clothing / sale / collection” searches.

▸  Category & product SEO — targeted high-intent category terms (lehenga, kaftan, bridal sarees, indian designer dresses online) across the catalogue.

▸  International SEO — structured content and targeting to capture Gulf demand (UAE, Saudi Arabia) alongside India.

▸  Authority & content building — a sustained year of content and link work to lift the store above competing retailers and, for many terms, the designers’ own sites.

Results

After a year of SEO, Bombaim.in ranks on the first page of Google for a wide range of designer and category searches — and for several designer labels it now ranks at or above the designers’ own brand sites. Standout positions include bombaim calcutta at #1, bobo calcutta online shopping at #2 and jayanti reddy latest collection at #3, with further page-one placements for ozeqo (#6), aseem kapoor clothing (#7), a-line lehenga skirt (#7), kanika goyal dresses (#8) and karishma khanduja (#8). Just as importantly, that visibility now converts into sales not only across India but in the UAE and Saudi Arabia — opening high-value Gulf demand for the store.

Selected keyword rankings

Many of these are designer-label searches on which Bombaim.in, a multi-brand retailer, ranks alongside or above the designers’ own websites.